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Canon: Brand Campaign
Role
Art Director, Copywriter, Voice, Graphic Designer
Canon is a well-known brand of cameras. It is respected for its quality, variety, and performance, offering everything from DSLRs (digital single-lens reflex cameras) to mirrorless and compact cameras.
This campaign targets anyone passionate about photography, from beginners to professionals. The goal is to create sentimental value, emphasizing that photography goes beyond capturing images to creating lasting memories that truly matter.
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