Calm: Integrated AR Campaign Invention

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Calm: Integrated AR Campaign Invention

Project Type

Art Director
Graphic Designer

Calm is a meditation app offering guided sessions and sleep stories to reduce stress and promote mental well-being. My integrated digital campaign showcases strategic problem-solving, storytelling, and execution across various channels. I enhance the Calm app by introducing a VR experience, immersing users in serene environments to deepen their meditation practice. This VR experience aims to improve effectiveness and user engagement, aligning with Calm's commitment to mental well-being.

This is a pop-up event where individuals could freely engage with Calm’s VR goggles, selecting their preferred tranquil setting, for three minutes. A person working for Calm would wait outside until the time is over.

I created a mobile app and three ad campaigns to promote Calm’s VR goggles, aiming to help people managing their stress.

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